Fake Bike Shop opened its doors in 2015 with a simple mission: get more people on bikes. What started as a small garage operation has grown into the heart of our local cycling community.
Our Story
Founder Jamie Rider was tired of cookie-cutter bike stores that felt more like car dealerships. With a background in competitive cycling and a passion for teaching, Jamie set out to create something different — a place where everyone from first-time riders to elite athletes felt welcome.
Today, our 3,000 sq ft shop houses:
- Over 200 bikes in stock at any time
- A full-service repair workshop
- A comfortable lounge for post-ride hangouts
- A dedicated kids’ bike section
- The best espresso in town (we’re not biased)
What Sets Us Apart
We Ride What We Sell
Every member of our team is an active cyclist. We don’t just read specs — we live them. When we recommend a bike, it’s because we’ve put it through its paces.
Sustainability Matters
We’re committed to keeping bikes out of landfills. Our recycling program repurposes old parts, and we partner with local charities to refurbish donated bikes for those in need.
Lifetime Support
Buy a bike from us, and you’re family for life. Free adjustments for the first year, discounted service forever, and always a friendly face when you walk through the door.
Meet the Team
- Jamie Rider — Founder & Head Mechanic
- Alex Chen — Road Bike Specialist
- Sam Rodriguez — Mountain Bike Expert
- Taylor Morgan — Kids & Family Programs
Stop by and say hello! We’re always happy to talk bikes, coffee, or life.